Today more than ever before data is being used to underpin decisions that can make the difference between success and failure.

Increasingly clients are looking to their agency partners to provide real insight as to the meaning that lies beneath the raw numbers. Attaining those insights can be of paramount importants to any future activity that a client may have in mind. At the same time resources are being squeezed and experience costly to maintain.

WISDOM FROM EXPERIENCE
Data Alive was founded by Roger Ingham as a 'ready to go' solution for companies seeking short term additional analytical resource or help with quantitative research drawing on the benefits of a researcher with over 25 as a practioner, buyer and strategic user of market research data and information. Drawing on experiences gained at British Gas, Courtaulds Textiles, KHBB and Saatchi & Saatchi. Data Alive is dedicated to providing research and analysis that is both understandable and more importantly actionable for all clients alike.

WORKING IN PARTNERSHIP
Emphasis is placed on customer service from start to finish. From initial fact finding through to providing presentations for the clients themselves, more often than not in a climate where time can be of the essence.
Data Alive see themselves as part of the team for the duration of any project using their independance to

dig deeper into the data to the benefit of those partnerships and any underlying business issues that may prevail at the time.